How often do you watch live TV, and I’m not talking about a Youtube live stream or how often do you read the newspaper, and again I’m not talking about using your phone to read the New York Times. Using social media has become a part of our daily routine and what better way for companies to reach their audiences than to integrate themselves into their daily lives.
You may not even realise it but through your social media use, companies no longer have to carry out the majority of their market research. For an airline, a simple Facebook search could lead them to hundreds of groups coming together to create a travel community and discuss the destinations they’d like to visit.
Businesses can now reach a global market that is accessible 24/7, increasing their audience by thousands. And this is an audience that they can build a relationship with through; posting regularly, live streaming on their stories and by creating an interesting and exciting identity for their brand they can create a circle of loyal customers.
It’s also a great opportunity for marketers to get creative. Why post a black and white ad in a newspaper to market your event when you can host a social media live stream or you can create a hashtag and watch it go viral on Twitter? All of these strategies create a personality for the business and it’s the personality that brings back their customers again and again.