Inflation is a popular topic of conversation in today’s society. This keyword is frequently discussed because of the impactful role it plays in most industries but what does it really mean?
It is the increased price of products and services over time also resulting in a decline of purcha...
Chatbots are revolutionizing the way businesses interact with their customers. With advancements in Artificial Intelligence (AI), businesses can now automate their customer service processes and offer a more personalized experience to their customers. One of the most powerful chatbots available t...
Due to the heavy influence that the COVID-19 pandemic had on working environments, many people were forced to work from home.
The topic of returning to work vs working from home has become a controversial one. On one hand, there are claims that working in an office or factory increases eff...
A unique, versatile or killer brand can make millionaires but a broken or ruined brand can lead to bankruptcy.
A brand is defined as: “A name, symbol, or another marker that businesses use to distinguish their products from competitors and foster a public ...
When talking about Sustainability in Business, two questions come to mind:
1 – How can businesses generate profit, while simultaneously adopting practices to reduce negative environmental and social impact, whil...
I recently had the honour of participating in the Mentorship Forum Middle East in Bahrain. One question came up repeatedly: how do I find the right mentor?
Let’s start by defining a mentor to clear any false expec...
Amazon is everywhere.
As of 2021 it employed 1.6 million people and generated $469 billion in revenue.
It had 50 Boeing 767s and over 100,000 automatons.
By Alex Rudgalvis | Wednesday, April 6th, 2022
Who does not know what the swoosh symbol represents? Or the apple sign stands for what brand? These might be simple symbols; however, over the years these symbols represented huge brands. They created the brand identity for well-known companies.
By Raghad Shalaldeh | Tuesday, March 1st, 2022
Technology is creating rapid change in every business sector. Regardless of which industry you are in, be it financial, healthcare or education, technology has created a need for us to remain updated. Companies are now focusing on investing in innovation or adaptin...
“A logo doesn’t sell (directly), it identifies” – Paul Rand.
A logo is the first presentation of a business. It is often said that a logo is the first interaction that a potential customer will have with a...
The first and most obvious response to this critical question is what do we mean by ‘best?’ Trusted, effective, impactful or responsive? These are all pivotal to the answer. We should also consider context. What is being sold, who is the target audience...
Whether in a new or current workplace, building connections with your colleagues can feel more daunting than most business meetings. I’m sure that most people can confess to eating lunch in their office to avoid facing an awkward conversation but winning friends ...
Not too long ago, I came across some research that looked at the correlation between a leader’s height and their potential success. While there seemed to be some correlation, there were clear question marks regarding causation. Just because you were born tall did...
How often do you watch live TV, and I’m not talking about a Youtube live stream or how often do you read the newspaper, and again I’m not talking about using your phone to read the New York Times. Using social media has become a part of our daily routine and wh...
Few questions keep me up at night. The title of this blog is one of them.
With our contextual backdrop creating pressures on private enterprise like never before, business leaders at the very least are forced to pay lip service to society’s needs. Those needs cu...
By Alex Rudgalvis |
Wednesday, April 6th, 2022
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