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The Junior MBA business plan is a visual presentation used by students to showcase their business idea and attract potential investors. It is the summative project of the Junior MBA programme. 

Making a business plan has several benefits for students. Firstly, it helps to clearly and effectively communicate the value proposition of the business to potential investors. This allows students to present their ideas in a compelling and organized manner, which can help them stand out from the competition. A well-made business plan can also help to build credibility and demonstrate the student’s commitment to their business.

Furthermore, the Junior MBA business plan provides a platform for students to interact with potential investors and receive feedback on their business idea. This can help to identify any potential challenges and areas for improvement, allowing students to make necessary adjustments before seeking investment. Additionally, the business plan can help students to understand the market and their competition, as well as to clearly articulate their target customer segments, sales and marketing strategies, and financial projections. In turn, this can increase the chances of securing investment at a later date and give students a clearer understanding of what they need to do to achieve their goals.

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